It can be a difficult task to create and optimize website blog post and content for search engines that create a good user experience and rank your business in the search results.
Though it may seem like a daunting process, its actually pretty simple if you put your energy and time into blogging and publishing SEO friendly blogs on your website.
In this article, we will hep you understand 7 important Steps to optimize your website for SEO and create strategic blog post to attract your customers or audience.
First: Publish simple to understand Website content
This may sound as simple as it seems and its very true. The first step is to create content and blogs that are simple for your audience and search engines to recognize and understand.
If not done correctly, your blog will not be shown to your target audience. If you fail to write simple user friendly content, you will not see results no matter how long your article or blog is.
Second: Just because you optimize SEO content doesn’t mean its good!
This is to true. You could optimize all you want but if you are not creating value in your content and giving away good information your visitors would like to see, then there is no point in writing your article or blog.
So here are the top 7 ways to optimize your blog and content for your website.
- Plan out your written content
Similar to writing a book, you need to plan out an overlay for your blog or article. Decide on the structure you will use and topic. Also think about images or pictures that you can utilize to help your audience understand your blog.
If you don’t have any ideas, surf the web to find articles similar to your to give you an idea on the content and structure of your blog.
Then, plan out how often, what days and times you will share your content. You can use free tools like Google Calendar to plan schedule blog post deadlines and plan our your content sharing.
Think about what topics you will write about, what images you will share, who you would like to target, what you can possibly give away for free.
2. Write the content
You can start working on the content including the title, blog post url, and brief description of your content or blog.
A great blog title will contain around 60 characters which allows it to show up in SERPS. It should also contain your target keywords and should best describe what your blog is all about. Make it draw the audience in by being interesting and captivating.
3. Utilize Power Words that draw the user to your blog
Make sure to use action words that will attract your audeince. Some of these include words like “Amazing” “Awesome” “Happy” Spirited” to name a few. Use words that catch the eye and draw your audience in to take action.
4. Create a Winning Blog URL that works
Make sure to change the permalink structure for your blog so that is best reflect what your blog or article is all about. Make sure to keep your blog URL short and to the point.
For Example: If the name of your blog is “How to bake the most amazing chocolate chip cookies ever.” Maybe shorten your blog url to www.yourbusiness/amazingchocolatecookies
Do not always trust your default blog URL as it may be deceptive to your audience or to long.
5. Use Correct Headings
Google likes content that makes sense to them. A good blog should not include overly bold or large lettered content. It should be consistent and should comply with good blogging techniques and strategies.
Make sure there is only one h1 tag on your blog and make sure that it also includes your main keywords.
Use your blog headline tags in order. For example, the title of your entire post as an h1, then the main sections of your blog should have a h2 title and subsections should contain h3 titles. Make sure they are in order H1>H2>H3.
6. Keep your paragraphs short and to the point
Nobody likes run on sentences and we like to get information as soon as possible. You definitely do not want the reader to get board.
While writing your blog content, make sure to break up your paragraphs into smaller sections. This gives the reader a break in between information and allows them to also skim through your blog to find information they are specifically looking for.
7. Use Keywords, but do NOT go to heavy on them!
Using strategic Keywords for your blog or article is a great way for you to attract your audience. But make sure that you do not overuse your keywords.
Search engines can actually push your content and search results down if it recognizing your website to be a keyword overloaded blog and will prevent your audience from finding you.
Also, make sure the lengh of your blog is good. It is recommended that your blog or article should contain between 300-600 words.
Lastly, make sure that your blog gives your audience the information they are looking for. How long your visitors stay and actually read your content and stay on your page greatly affects the SEO results for your business.