Have you learned how to optimize your website for SEO and allow more Google Searches to land on your business website?
If not then your website is probably not being found by those who are looking for your products or services.
Did you know that about 80% of those searching on Google for a product or service tend to scroll past the paid ads? Many business owners attempt to get their website or service on the top of search engines by paying for PPC and paid ads. The problem is that though many will see your business or service, many will also scroll past your paid listing.
A good SEO strategy for your business is key to make sure you build creditably and trust with those searching for your business and make sure that you stay in front of your competition, even if they are using PPC and Paid Google ad strategies.
There are several step that you will need to take in order to start ranking your website for SEO and conversion including optimization of your website, content editing to ensure original content.
Here are some tips on how to make your business website more SEO friendly and how to optimize your website for conversions
- Optimize your website to target your specific audience
The goal to optimize your website is simple…create the best content possible and create the best user experience possible for your audience. If sounds simple, but giving your audience exactly what they are looking for is key for great website content and ensuring that Google legitimizes your information.
Next, you will make sure that you optimize your website for conversions. This means ensure that your website is user friendly and visitors are able to navigate easily and find the information they need. Also, make sure to have your business appear professionally in google search engines including a brief website description and image.
2. Work on growing your traffic organically
Let’s face it, advertising on Google with Pay-Per-Click can get expensive. The average business spends about $500 – $3,000 per month on Google PPC advertising in order to increase traffic and sales.
The great benefit of attracting organic traffic through a good SEO strategy is that is totally free! Once your set up and your website is optimized then you are good to go and you open the never ending flood gates to organic traffic and customers consistently finding your business.
It might seem time consuming at first, but creating and optimizing your website for organic web traffic is the best thing that you can do for your business.
3. Utilize Existing Website Traffic
You may already have incoming website traffic to your business or service. This traffic could come form existing customers, Social Media channels or other websites or sources pointing to your business.
You want to make sure that you capitalize on this existing website traffic to your business by making a lasting impression that creates a reason for them to return.
A great was to do this is by giving something of value in return for maybe an email address. This item of value could be as simple as giving away an ebook or a free article by your expertise or a subscription to your blog. If you are in a service related industry or sell products or services you could ask for an email in exchange for a coupon savings.
This is a fantastic way to encourage customers to return to your website. By gaining the customers email, you can now retarget them via email campaigns which will bring them back your stores and keep them in front of your business.
You can also ask visitors to share your content on social media channels to get a coupon or free information. This will encourage new users to also visit your business or website.
4. Keyword Research for your Business
Do you know what keywords or hashtags your competition is using to attract customers to their website? This is where you need some expertise to learn what keywords your business should utilize to target your audience.
Services like Moz.com can help you determine what keywords you should aim for and the most and least competitive keywords for your website.
5. Make your audience happy and give them what they need
Again, the user experience is the most important thing when it comes to a great SEO strategy for your business. Giving something of value away promotes visitors to come back and share your business with their friends.
After providing great value, encourage the users to Subscribe or follow your website or Social Media channels. You can also offer incentives such as discounts or free information.
Overall, SEO can be difficult but optimization of your website and creating an outstanding user experience will get you started on the right path to a great SEO strategy for your business.