Do you own a local business in Boise Idaho and are wondering how to grow your online presence fast.? Local SEO (Search Engine Optimization) and other strategies can get your local Boise business online and in front of the right audience.
In this article, we will cover a few techniques that you can use today that can help get your Boise business online.
Copywriting: Be a local expert and share your expertise!
Are you a local Boise business and have expertise in a particular service or industry?? Did you know that your knowledge can help others and also gain you more clients!? ?Creating a blog or article on a particular subject can not only help others in your local community, it can also bring potential customers to your website.
Writing a blog can help your Boise business in many ways including:
- Giving something of value (knowledge)
- Building trust with potential customer
- Proving yourself to be an expert in your field
- Attracting customers to your business by putting your audience first
- Arm your clients with the information they need to make the right decision.
Host Local MeetUps and Networking Groups
Are you a local Boise business looking to grow your network?? Why not create a local Boise professional Meetup group?? Hosting a local Meetup can help your business in many ways.? Not only will it connect you to potential customers and clients, it can also help you create strategic partnerships that can help 10X your business.
Start by creating a professional group on websites like Meetup.com You can create the date and time of your meetup group and topics to discuss.? This will also give you an insight to what your local network needs help with.
Stand Out From Your Competition
If you want to grow your business, you need to stand out as an industry leader.? This could be done in many ways including online marketing and local networking.? Here are a few things to consider.
1. What is it about your service or product that makes it unique?
What makes you unique?? Is it your services, your story, your work ethic?? Its important to showcase what makes your business unique.
2. What value do you provide to your customers or clients?
Many business offer the same products and services.? What makes your different?? In many cases, it is that little extra that can absolutely wow your customers and create customers for life.? Find it and run with it!
3. Who is your ideal customer/client?
Lets face it, not every person can be an ideal for your business or service.? Make sure that you identify those you would like to do business with and treat them like family.
Here are a few things to consider when identifying your ideal customer:
- What would your ideal customer really want?
- What problem can you solve for your ideal customer?
- What are the biggest challenges your clients have?
- What is the demographic or niche your customers are in?
4. What?s the #1 goal you have when it comes to your website?
Your website and local reviews is the first thing the majority of your clients or potential customers will see.? So, it is very important to make your website the focal point of your business.
Make sure to not just “SELL” your service or product.? Your website needs to tell you story and identify why you are passionate about what you do.? Also, your website should LEAD WITH VALUE.? Whether it an informational blog about industry news, a FREE Trail, Free ebook or video, giving something of value is a way to stand out from your competition and create a network of customers and industry professionals.