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IS PAY-PER-CLICK MARKETING RIGHT FOR YOU?

The Basics Of Search Engine Marketing and (PPC)

Search Engine Marketing or Pay-per-click (PPC) marketing is a way of using search engine advertising to generate clicks to your website, rather than organically gaining clicks and traffic to your website.

 

PPC Advertisements are the ads that you see when you search something on Google.? Keep in mind, many people tend to scroll through the first few “paid advertisements” while searching for a service or business.

 

This is why it is important to have a success driven agency like Social Pickle by your side to ensure a strategic PPC campaign that leads to conversion to your website.

Google AdWords

Advertise your business or service on Google, Bing and Search engines.

Keyword Research

Search terms that people enter into search engines while looking for your business or service.

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PPC ADVERTISING CAN BE CHALLENGING

The Role Of PPC Advertising

Most consumers scroll past the “Paid” Search Engine results.? So why focus on PPC marketing?

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MODEL OF PAY-PER-CLICK ADVERTISING

A Winning Pay Per Click Campaign Requires Digital Marketing Expertise and Strategic Planning

Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for?

Conversions Rate

What’s a good conversion rate? The average landing page conversion rate is 2.35% and the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% ? these are the landing pages with conversion rates of 11.45% or higher.

Set a Sensible Budget

Expect to set a good budget initially.? This helps boost your initial PPC campaign in the initial phases and allows for testing and tweaking of what is working and not working.

Change the Offer and Flow

Your PPC campaign may be off to a good start, but you must be quick to monitor any conversion issues.? Just a simple change to the wording or offer image can drastically increase your conversion rate.

Good Writing

Good content is always key for successful PPC advertising.? Make sure you create solid content or hire experts in digital media content.

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Complete Online Marketing Solutions

Everything you need to get your business out of the Social Pickle

For startups and growing businesses, our online marketing specialists can develop a digital marketing plan to help you grow your business and brand.

Audience Analysis

Stay ahead of your competition with keyword and audience research and a strategic paid advertising plan.

Campaign Building

Our Team will create a Social Media Marketing Campaign and strategy that produces results and saves you money.

Strategic Advertising

From creating to testing Ads Campaigns, our creative team will create Social Media Ads that convert.

Re-targeting

Bring potential customers interested in your product or service back to your business with our ground breaking re-targeting strategies.